TITLE

Jiffy Lube Refines Its Direction

AUTHOR(S)
van der Pool, Lisa
PUB. DATE
May 2002
SOURCE
Adweek New England Edition;5/6/2002, Vol. 39 Issue 19, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the preparation of an advertising campaign by the agency McCarthy Mambro Bertino for Houston, Texas-based automotive-service chain Jiffy Lube. Purpose of the campaign; Features of the campaign; Information on the annual advertising spending of the client.
ACCESSION #
6697214

 

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