October 2011
Corporate Meetings & Incentives;Oct2011, Vol. 30 Issue 9, p24
Trade Publication
The article presents the results of the "Special Events" magazine's annual survey of 216 readers which reveal the potential return of corporate events in 2011. It says that 86% of the respondents say that they will produce same number or more corporate events than they did in 2010 and will be more productive and healthy in 2012. Moreover, it also presents the graphical presentation of the survey related to special events rate of return (ROI), budget allocations, and methods in measuring ROI.


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