Infomercial or Education?

Perle, Stephen M.
September 2011
ACA News (American Chiropractic Association);Sep2011, Vol. 7 Issue 9, p25
The article presents a discussion of factors which chiropractors need to consider when evaluating the claims of product manufacturers and other speakers who speak at chiropractic continuing education seminars. In the article the author offers his opinions on marketing ethics and on the ethics of providing proper care to chiropractic patients.


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