Getting Acquainted With Social Media

Jones, James B.; Williams, Dean
September 2011
Heating/Piping/Air Conditioning Engineering;Sep2011, Vol. 83 Issue 9, p7
The article offers the author's views on the essence of the social media as a means of communication. He mentions the importance of Twitter as a listening tool especially in his profession as a journalist. He is optimistic that social media when used smartly can be an effective and efficient means of gauging interests, concern and learning.


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