Get a social strategy or lose out on search

Hargrave, Sean
September 2011
Marketing Week;9/15/2011, Vol. 34 Issue 37, p57
Trade Publication
The article reports on the innovative approach adopted by search engine companies to achieve a high-ranking search results. It mentions that Google Inc. planned to launch its Google+ service which is designed to allow users to create a group of friends and contacts. It notes the strategy of Bing to integrate social search with online social network's conversations. Meanwhile, the crucial role played by social media on the approval of various brands is discussed.


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