TITLE

Get a social strategy or lose out on search

AUTHOR(S)
Hargrave, Sean
PUB. DATE
September 2011
SOURCE
Marketing Week;9/15/2011, Vol. 34 Issue 37, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the innovative approach adopted by search engine companies to achieve a high-ranking search results. It mentions that Google Inc. planned to launch its Google+ service which is designed to allow users to create a group of friends and contacts. It notes the strategy of Bing to integrate social search with online social network's conversations. Meanwhile, the crucial role played by social media on the approval of various brands is discussed.
ACCESSION #
66893129

 

Related Articles

  • Social Scene. Rich, Sarah // Government Technology;Oct2011, Vol. 24 Issue 10, p34 

    The article focuses on the role of Google Plus in enhancing social network and social media experiences. Google Plus enables segregation of the followers of the user into various groups known as "circles" like family, friends, and acquaintances, while enables group messaging, video calls, and...

  • nma on search - 11.05.12. Davies, Jessica // New Media Age (Online Edition);5/11/2012, p10 

    The article reports that computer giant Microsoft Corp. has launched a personalized search strategy for its web search engine Bing which will now include results from Facebook and other social networks including Facebook and Twitter. Meanwhile, Internet company Google Inc.'s plan to penalize...

  • All Change on the Search Front. Blakeman, Karen // Online;Mar/Apr2010, Vol. 34 Issue 2, p44 

    The author explores the changes made by various online search engines. The modifications done in the personalized search feature of Google may not be that helpful for someone who does research on a wide range of topics, the author says. Data from various social networking web sites such as...

  • Untitled. Hall, Kathleen // Computer Weekly;11/16/2010, p37 

    The article reports on the spat between Google Inc. and Facebook Inc. over the former's decision to block the export of contact information from Gmail. According to Google, the step has been taken to prevent the users from getting trapped by online social networking sites such as Facebook once...

  • Microsoft kicks off social search with Bing overhaul. Davies, Jessica // New Media Age (Online Edition);5/11/2012, p6 

    The article reports that computer giant Microsoft Corp. has launched a new social search strategy for its web search engine Bing which will now include results from Facebook and other social networks including Twitter, Google+ and LinkedIn. The move follows similar search strategies, launched by...

  • WHAT SOCIAL MEDIA MEANS FOR SEARCH. Hershberg, Peter // Advertising Age;3/30/2009, Vol. 80 Issue 11, p40 

    The article discusses the development of Internet searching and explores the relationship between social media and Internet searching. Details are provided about the role of Internet search services such as Google in the development of online searching. The development of Internet social...

  • Is the splinternet spoiling Google's 12-year party? Venkatraman, Archana // Information World Review;Sep/Oct2010, Issue 265, p12 

    The author comments on the impact of the increasing number of Internet users who ignore search engines by accessing information and new websites through social media and smartphone applications on Google, whose core business is Internet search. She says according to the British Office of...

  • Bing and Google announce plans to integrate social media status updates into their search engines.  // Hudson Valley Business Journal;11/9/2009, Vol. 19 Issue 44, p24 

    The article reports on the announcement of Microsoft Corp. and Google Inc. of their plans to deal with leading social media Web sites as part of their integration for status updates into their search engines in the U.S. Google took a deal with Twitter Inc., while Microsoft Bing has lined up with...

  • Evolution of Search and its Engines - Winners, Losers, Adaptors.  // Software World;Mar2011, Vol. 42 Issue 2, p23 

    The article reports that during a Bing-sponsored event, Google Inc. has charged Microsoft Corp. of copying and cheating its search results, however Microsoft refuses and argues that user date is just one signal among the other that Bing uses to rate pages.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics