TITLE

Google algorithm update shakes up search rankings

AUTHOR(S)
O'Reilly, Lara
PUB. DATE
April 2011
SOURCE
Marketing Week;4/21/2011, Vol. 34 Issue 16, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the Panda algorithm update of Google Inc. to its price comparison and reviews site Ciao in Great Britain. The move is intended to improve the quality of the search engine's results. It leads to the loss of the site's search engine optimization (SEO) visibility. It also increases the tension between Google and Microsoft Corp. at the top of the search market.
ACCESSION #
66871708

 

Related Articles

  • The rumored death of SEO. Macomber, Laurie // Northern Colorado Business Report;8/10/2012, Vol. 17 Issue 24, p13A 

    The article presents information on the recent changes at Google Inc. and the prospects of investing in the search engine optimization.

  • GOOGLE INSTANT SEARCH & SEO.  // eWeek;10/4/2010, Vol. 27 Issue 17, p41 

    The article presents information on the implications of Google Instant, an application from Google Inc. that lets users type a query and see results without hitting enter, which is said to interrupt the search engine optimization (SEO).

  • Navigating the Changing Landscape With the Right Tools. BLIGH, KELLEY // EContent;Jul-Aug2012, Vol. 35 Issue 6, p30 

    The article focuses on the search engine optimization (SEO), a process of maximizing the visibility of websites in search engine results. Analyst Rebecca Lieb says that the potential of search engines to understand text is one fundamental rule which must be considered in SEO. It adds that using...

  • Context in Search. KOBLENTZ, EVAN // Wireless Week;3/15/2008, Vol. 14 Issue 6, p18 

    The article discusses the efforts made by various computer companies to improve its search technology in the U.S. Microsoft purchased TellMe Networks, a subsidiary known for its speech recognition technology, in summer 2007. It revealed that Google has a similar local search tool at...

  • What You Need to Know About Video SEO. Lam, Shawn // EventDV;Dec2011, Vol. 24 Issue 10, Special section p36 

    The article discusses about video search engine optimization (SEO). It claims that the global search engine market is dominated by Google, which has over 80% share, as of December 2011. The other top search engines are Bing and Yahoo!. According to Forrester Research, Inc., U.S.-based companies...

  • SEARCH AND YOU SHALL FIND.  // Brandweek;8/31/2009, Vol. 50 Issue 31, pS2 

    The article discusses advances made by search engine marketing (SEM) companies. SEM techniques have become very popular during the 2008 and 2009 global financial crisis because marketing companies can measure exactly how many customers are viewing and responding to their ads. Search engine...

  • Optimize for Google.  // Backbone;Nov/Dec2010, p8 

    The article offers tips on search engine optimization (SEO) from Rankhigher.ca SEO expert Scott Wilson, including starting by guessing important words that describe the business, checking with customers, and using Google's free keyword select tool.

  • New tool gives SEO snapshot.  // Recruiter;Mar2013, p8 

    The article offers information on the free search engine optimization (SEO) auditing tool developed by Andy Drinkwater that allows recruitment firms to get the preview of their website in Google and other search engines in Great Britain.

  • Smaller brands could be hit by personalised search, say SEO agency experts. Cooper, Will // New Media Age;12/10/2009, p4 

    This article reports on the possibility that the expansion by Google of its personalised search results could skew rankings in favour of bigger brands and make it more difficult to monitor search engine optimization activity, according to leading British search marketers.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics