Google algorithm update shakes up search rankings

O'Reilly, Lara
April 2011
Marketing Week;4/21/2011, Vol. 34 Issue 16, p9
Trade Publication
The article focuses on the Panda algorithm update of Google Inc. to its price comparison and reviews site Ciao in Great Britain. The move is intended to improve the quality of the search engine's results. It leads to the loss of the site's search engine optimization (SEO) visibility. It also increases the tension between Google and Microsoft Corp. at the top of the search market.


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