Murdoch's move opens the door for BSkyB's Darroch

smith, stuart
April 2011
Marketing Week;4/7/2011, Vol. 34 Issue 14, p10
Trade Publication
The article focuses on the author's insight on the potential role of chief executive officer (CEO) Jeremy Darroch of British Sky Broadcasting Group PLC (BSkyB) following the company's acquisition by News Corp in Great Britain. He inquires the career opportunity offered to Darroch whether he desires to cash in on it, knowing that News Corp. owner James Murdoch might manage BSkyB. He notes that BSkyB is considered one of the biggest and most successful brands in the country.


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