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Umbach, Maria
September 2011
Best's Review;Sep2011, Vol. 112 Issue 5, p42
Trade Publication
The article focuses on the public perception about life insurance, and the importance and need of life insurance awareness. According to one life insurance executive, life insurance is not publicly acknowledge despite hazardous job and death rate and trends. It mentions that since people do not consider death as one of their top concerns, they remain to be uninsured or underinsured. It adds that with these type of mentality of the people, awareness is in need to take a role.


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