TITLE

view from new york

AUTHOR(S)
Donaton, Scott
PUB. DATE
April 2002
SOURCE
Ad Age Global;Apr2002, Vol. 2 Issue 8, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the controversy surrounding the advertising industry's obsession with the 18-to-49-year-old demographic. Reason behind the move; Strangest thing about the youth focus.
ACCESSION #
6681003

 

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