TITLE

INTO THE MOUTHS OF BABES

AUTHOR(S)
Reyes, Sonia
PUB. DATE
May 2002
SOURCE
Brandweek;5/6/2002, Vol. 43 Issue 18, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the strategy of food marketers in attracting children consumers in the U.S. Heinz; Kellogg; Unilever Bestfoods.
ACCESSION #
6680037

 

Related Articles

  • Packaged Foods & Meats in China.  // Packaged Foods & Meats Industry Profile: China;January 2003, pN.PAG 

    Presents a profile of the Packaged Foods & Meats industry in China. Background on Datamonitor, a business information company specializing in industry analysis; Executive summary of the industry; Market overview; Market value; Market segmentation; Competitive landscape; Leading companies in the...

  • Brands drive process. Raleigh, Patrick // Process Engineering;Nov/Dec2009, Vol. 90 Issue 6, p17 

    The article reports on the development and application of advanced energy-saving technologies and strategies for process industries' energy efficiency not only in Great Britain but around the world. It states that major manufacturers of food and beverage are always scrutinized by the public in...

  • Reinvention, not cost cutting, should be the stimulus for reorganisation. Mortimer, Ruth // Marketing Week;12/12/2013, p10 

    The article focuses on corporate reorganization of marketing departments. It comments on consumer goods company (CGC) Unilever's reorganization which included a 12 percent reduction in the marketing staff and mentions that marketing chief Keith Weed depicted it in a positive light that would...

  • Major food companies shun DoH scheme. Singh, Sonoo // Marketing Week;3/27/2003, Vol. 26 Issue 13, p7 

    Reveals that food companies Heinz and Unilever Bestfoods have shunned the Great Britain government's Five a Day initiative. Aim of the initiative to encourage consumers to eat more fruit and vegetables.

  • Competitive Landscape.  // United States Food & Drink Report;Q1 2012, Issue 1, p98 

    The article provides views on competition in the food and drink industry. It mentions the potential growth of revenue in emerging markets (EM) along with the U.S. multinationals' gradual acceptance of its opportunities. It notes the focus of food companies Heinz and Kellogg on their global...

  • Exposure To Emerging Markets.  // United States Food & Drink Report;Q3 2011, Issue 3, p12 

    The article reports on the 2011 Consumer Analyst Group of New York (CAGNY) investment conference wherein food and drink companies in the U.S. and Europe discussed the potential for growth in emerging markets (EM). It says that European multinational companies are more active in exploring EM...

  • Research group says some green marketers are only pretending.  // Marketing News;1/20/1992, Vol. 26 Issue 2, p3 

    The article presents the findings of a research group that show various companies try to appear environmental despite their own violations and use of unaccepted environmental practices. Cited in the article is Mobil which the researchers say was vocal against the use of biodegradable plastic...

  • Competitive Landscape.  // United States Food & Drink Report;Q2 2012, Issue 2, p88 

    Information about the food and drink industry's potential growth in emerging markets (EM) discussed at the 2011 Consumer Analyst Group of New York investment conference are presented. The conference focused on the presentations conducted by food and drink firms who showed interest in embracing...

  • Exposure To Emerging Markets.  // United States Food & Drink Report;Q2 2011, Issue 2, p12 

    The article presents an analysis of the exposure to emerging markets (EM) of the food and drink industries in the second quarter of 2011 in the U.S. It indicates that H.J. Heinz Co. and Kellogg Co. both face a difficulty of making inroads into the highly attractive markets. It also supposes that...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics