TITLE

Broadcasters fight tough ad regs

AUTHOR(S)
Kan, Wendy; Jones, Arthur
PUB. DATE
May 2002
SOURCE
Variety;5/13/2002, Vol. 386 Issue 13, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Hong Kong, China's Asia Television Ltd. and Television Broadcasts (TVB) Ltd. are urging the Broadcasting Authority to loosen regulations on advertisements in television programs. Comments from Stephen Chan, TVB external affairs controller; Potential impact of advertising policy changes on TVB revenues; Implication of the ban on medical and health product advertisements for the advertising industry.
ACCESSION #
6674185

 

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