So, What Do We Have To Do To Get You Into A New

October 2011
Credit Union Journal;10/3/2011, Vol. 15 Issue 38, p4
Trade Publication
In this article, the author discusses the aspects on how credit unions (CUs) could get more indirect loans from its members through working with automobile dealers. The author mentions the Credit Union Direct Lending-East Coast Conference at Renaissance Hotel which was participated by automobile dealer representatives from various places including Maryland, Illinois, and Indiana. He also says that the number one rule in automobile marketing is emphasizing how to handle car buyers.


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