TITLE

Can your store benefit from digital signage?

AUTHOR(S)
Furey, Cynthia
PUB. DATE
October 2011
SOURCE
Dealernews;Oct2011, Vol. 47 Issue 10, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of digital advertising in the powersports industry, citing the ramification of Vital Media to powersports market. According Vital Media's business development manager Chris Beatty, cost is one of the drawbacks in digital signage, however its cost of maintenance is lesser. Moreover, Beatty suggests thrifty dealers to contact their original equipment manufacturers (OEMs) to inquire on available co-op dollars for digital sign programs.
ACCESSION #
66652825

 

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