Great online reviews = more sales

Stuckey, Rod
October 2011
Dealernews;Oct2011, Vol. 47 Issue 10, p44
Trade Publication
The article discusses the significance of positive online reviews for powersports products dealers. It notes that the dealer's online ratings provide basis for profit and customer referrals, or may also lead to lost of sales and opportunities. Moreover, it cites that 70 percent of consumers consult on reviews and rating before purchasing, and mentions that online reviews serve as proofs that dealers are able to meet their customer's expectation.


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