Steever, Bruce
October 2011
Dealernews;Oct2011, Vol. 47 Issue 10, p16
Trade Publication
The article explores the efforts of Bill Comegys in expanding his powersports business Grand Prix Motorsports in Littleton, Colorado. It notes the move of Comegys in shifting its mezzanine into a firearm store Grand Prix Guns contributing to the increment in the number of customers visiting the store, and mentions the influence of his love for road and drag racing on the establishing connection with customers. Moreover, it cites the addition of all-electric Zero Motorcycles to the market.


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