It's far better to be interested than interesting

Anderson, Eric
October 2011
Dealernews;Oct2011, Vol. 47 Issue 10, p14
Trade Publication
The article discusses the view of the author regarding the need of dealers to be more interested in their customers in the U.S. According to the author, dealers must be interested in customers and must base their interactions on what are the interests of customers. The author also mentions that being interested in people is more effective when making friends than trying to interesting to them.


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