TITLE

It's far better to be interested than interesting

AUTHOR(S)
Anderson, Eric
PUB. DATE
October 2011
SOURCE
Dealernews;Oct2011, Vol. 47 Issue 10, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the view of the author regarding the need of dealers to be more interested in their customers in the U.S. According to the author, dealers must be interested in customers and must base their interactions on what are the interests of customers. The author also mentions that being interested in people is more effective when making friends than trying to interesting to them.
ACCESSION #
66652815

 

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