These words are for you

Johnson, Dennis
October 2011
Dealernews;Oct2011, Vol. 47 Issue 10, p6
Trade Publication
An introduction is presented in which the editor discusses various reports within the issue on topics including fostering a good online reputation, powersports units that consumers are buying, and segments that bring in more sales revenue.


Related Articles

  • The Customer's Always Right--NOT. Goldstein, Beth // Medical Product Outsourcing;Apr2011, Vol. 9 Issue 3, p30 

    The article presents the author's views on a subject pertaining to the common adage "The customer is always right." He mentions that manufacturing firms with rapid turnaround, and are offering highly customized products have compromised the quality, value propositions, reputation, and their...

  • Reputationline viewpoint. Chowney, Vikki // New Media Age;12/16/2010, p04 

    The author shares her thoughts on how price comparison web sites can both protect their reputation and take advantage of the increase in consumers' interest.

  • GRAPHISADS.  // Woman's Era;Aug2012, p154 

    The article features Indian advertising company Graphisads, which became a leading name in the industry due to its strong and widespread presence in print, electronic and outdoor media. One of its most recent success is the OOH (Out of Home) after it was able to install about 300 units of it in...

  • Manipulation-free pitch keys customer persuasion. Gitomer, Jeffrey // New Orleans CityBusiness (1994 to 2008);2/6/2006, Vol. 26 Issue 31, p13 

    The article provides tips on how to persuade customers. The ability to explain plausibly is important in persuasion. Major key to persuasion is not telling but asking. Reputation is very powerful, it can make persuasion an automatic approval if it is exceptional. To let the other person feel...

  • Discounts destroy your brand. Willis, Sarah // Landscape Trades;May2012, Vol. 34 Issue 4, p4 

    In this article, the author focuses on online discounts offered to customers. She says that the problem with online discounts is they train consumers to wait for sales. She believes it is better to reward loyal clients that lose money attracting bargain-hunters. She adds that the brand is one's...

  • Guess Who is Redefining Corporate Reputation Management? Bernstein, Andrew // PR News;1/23/2006, Vol. 62 Issue 4, p2 

    Focuses on issues on corporate reputation management. Factors that have caused confusion and mistrust by the consumer; Categories in which a corporation's reputation are evaluated; Information on what makes consumer-generated media revolution different.

  • UTILITIES: British Gas looks to rebuild reputation. O'Reilly, Lara // Marketing Week (Online Edition);8/4/2011, p5 

    The article presents information on British Gas Corp. that is stepping up its marketing activity to reduce its sliding brand reputation in Great Britain. It informs that the company also suffered a backlash from customers for announcing a double-digit percentage hike in the cost of bills. It...

  • How to Navigate Consumer, Employee or Supply Chain Activism. Greving, Angie // Communication World;May2019, p4 

    The article focuses on reputation challenges that can be planned to reduce the risk consequences. It offers information on the business-to-business companies. It mentions that consumer expectations of businesses, the availability of information and activism in general affect change by applying...

  • We need to know the vision behind Abta's new rules. Welsh, John // Travel Trade Gazette UK & Ireland;2/3/2006, Issue 2702, p15 

    The article comments on the image of Abta on its new rules in Great Britain. The company had suggested reforms concerning the bonding that will bring consumers exposed to fraudulent businesses. As a report of the TV consumer watchdog programmes that they are not covered by the company but it...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics