TITLE

Special events and synergy big in Texas

AUTHOR(S)
Wang, Karissa S.
PUB. DATE
April 2002
SOURCE
Electronic Media;4/22/2002, Vol. 21 Issue 16, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising sales campaigns in Dallas Texas. Details on the Health Expo sponsored by KXAS-TV; Comment of KXAS general manager Tom O'Brien on success of the event; Accounts on the increase of television revenues.
ACCESSION #
6664763

 

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