Introduction to the Journal of Marketing Research Special Interdisciplinary Issue on Consumer Financial Decision Making

Lynch, John G
October 2011
Journal of Marketing Research (JMR);Oct2011 Supplement 1, Vol. 48, pSiv
Academic Journal
An introduction is presented to the articles published in this issue on consumer financial planning decision making including an article on the effect of compound interest on savings, an article on consumer management of debt and credit and an article on psychological aspects of investment.


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