TITLE

Panel: Latin American Ad Market Rebounds

AUTHOR(S)
Farrell, Mike
PUB. DATE
May 2002
SOURCE
Multichannel News;5/13/2002, Vol. 23 Issue 19, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the recovery of the Latin American advertising market. Effect of pricing and low subscriber penetration issues on the industry; Comment of Pyramid Research senior analyst Carlos Rodriguez on the performance of the sector; Solution to the advertising problems.
ACCESSION #
6663488

 

Related Articles

  • Latin growth may cease. Penteado, Claudia // Advertising Age International;06/14/99, p17 

    Reports on prospects for the growth of advertising agencies in Latin America in 1999. Highlights of 1998 performance; Latin American countries that are in recession; Strong growth posted by regional agencies of Euro RSCG Worldwide; Equity of Salles DMB&B in 1998.

  • Call for entries: Latin Ad Effectiveness Awards.  // Advertising Age International;Apr2000, p3 

    Announces the deadline for submission of entries to the `Advertising Age International' magazine's 2000 Latin American Advertising Effectiveness Awards.

  • BEYOND THE BEDLAM.  // Campaign (UK);6/28/2002, Issue 25, p26 

    Focuses on the attitude of media owners towards advertising market in Latin America. Peace and order in the area; Decline of advertising expenditure in Brazil and Argentina; Crisis faced by the media world in Latin America.

  • MEET THE EXPERTS.  // Campaign (UK);6/28/2002, Issue 25, p33 

    Focuses on views from advertising executives concerning the economic condition in Latin America. Need for economic stability in the area; Sensitivity of advertising shows to consumers; Challenges of media networks in winning the advertising market.

  • Local stability, acquisitions maintain strong Latin beat. Zbar, Jeffrey D. // Advertising Age International;06/08/98, p19 

    Focuses on the growth of the Latin American advertising agency networks in 1997. Strength of the Latin American economies; Mergers of agencies; Ranking of the networks.

  • Financing the New Frontier.  // Business Credit;Oct2002, Vol. 104 Issue 9, p1 

    Reports on developments in export in Latin America. Lack of fiscal strength of governments; Local banking systems; Integrity and openness of business transaction.

  • Democracy and reform in the Americas.  // Brookings Review;Summer92, Vol. 10 Issue 3, p53 

    Reports on the progress of democratic rule and economic reforms in Latin America. Deterioration of standard of living in 1980s; Need for reforms; Replacement of dictatorships by democratically elected civilian regimes; Dismal economic records of Argentina, Brazil and Peru; Success of economic...

  • Development and Stagnation in Latin America: A Structuralist Approach. Furtado, Celso // Studies in Comparative International Development;Nov1965, Vol. 1 Issue 11, p159 

    Presents a study that examined socio-economic structures in Latin America. Factors that affected the expansion of exports in the region; Characteristics of the Latin American pre-capitalist economy; Discussion on the industrialization of Latin America; Details on the export growth phase of the...

  • THE FUTURE OF URBANIZATION IN LATIN AMERICA. Friedmann, John // Studies in Comparative International Development;1969/70, Vol. 5 Issue 9, p179 

    Discusses the prospects of urbanization in Latin America. Terms used to describe the phenomenon of appearance of large deconcentrated urban regions; Model for social development of the region; Ways leading to economic growth of the region.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics