TITLE

Diageo Pours Liquor Ads on to Unwired Network

AUTHOR(S)
Forkan, Jim
PUB. DATE
May 2002
SOURCE
Multichannel News;5/13/2002, Vol. 23 Issue 19, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the decision of Diageo Guinness-UDV to advertise its liquor products in an unwired network in the U.S. Reaction of Diageo after NBC reneged its deal; Opposition of beer companies on the advertising plan of Diageo; Projection on the legal drinking age by the year 2010.
ACCESSION #
6663098

 

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