Diageo Pours Liquor Ads on to Unwired Network

Forkan, Jim
May 2002
Multichannel News;5/13/2002, Vol. 23 Issue 19, p18
Reports on the decision of Diageo Guinness-UDV to advertise its liquor products in an unwired network in the U.S. Reaction of Diageo after NBC reneged its deal; Opposition of beer companies on the advertising plan of Diageo; Projection on the legal drinking age by the year 2010.


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