TITLE

Upfront, Cross-Media Fight for Spotlight

AUTHOR(S)
Forkan, Jim
PUB. DATE
May 2002
SOURCE
Multichannel News;5/13/2002, Vol. 23 Issue 19, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the competition between cross-platform mega-deals with broadcast and cable upfronts in the U.S. Opinion of Music television network president Mark Rosenthal on the issue; Transaction between Viacom and Proctor & Gamble; Survey on the opinion of advertiser and agency executives on the issue.
ACCESSION #
6663088

 

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