TITLE

To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

PUB. DATE
October 2011
SOURCE
PR News;10/10/2011, Vol. 67 Issue 39, p1
SOURCE TYPE
Market Research Report
DOC. TYPE
Article
ABSTRACT
The article discusses the value of Twitter online chats sessions where people share ideas and allow organizations to note trends that may pay dividends to a business. However, it cautions that Twitter chats sometimes stray to some unrelated topics so it is important to have a chat leader to steer the conversations. It also offers tips on how to organize and promote a Twitter chat and how to evaluate its effectiveness.
ACCESSION #
66584280

 

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