To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

October 2011
PR News;10/10/2011, Vol. 67 Issue 39, p1
Market Research Report
The article discusses the value of Twitter online chats sessions where people share ideas and allow organizations to note trends that may pay dividends to a business. However, it cautions that Twitter chats sometimes stray to some unrelated topics so it is important to have a chat leader to steer the conversations. It also offers tips on how to organize and promote a Twitter chat and how to evaluate its effectiveness.


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