TITLE

Discovery Creates 'Sponsor Cinema'

PUB. DATE
May 2002
SOURCE
Multichannel News;5/6/2002, Vol. 23 Issue 18, p114
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the plans of Discovery Communications Inc. to roll out an ad-supported video-on-demand service in the U.S. Menu selections depending on the file-server capacity; Advertising load of the cable network; Investment in advanced digital platform.
ACCESSION #
6657451

 

Related Articles

  • Discovery Network seeks agency after parting with Bates. Yates, Karen // Campaign (UK);03/10/2000, Issue 10, p3 

    Reports on cable television network Discovery Networks Europe's search for an advertising agency to handle its Great Britain advertising account as of March 10, 2000. Details of the advertising account.

  • Discovery Promos Add Some Dino Might. Forkan, Jim // Multichannel News;7/9/2001, Vol. 22 Issue 28, p14 

    Focuses on the promotional campaigns for local television networks by Discovery Communications Inc. in the United States. Inclusion of Discovery Channel's primetime event as part of the promotion; Emphasis on the sweepstakes attraction for the participation of local operators; Description of...

  • Discovery synchronizing global brand schedules. Brennan, Steve // Hollywood Reporter -- International Edition;4/3/2001, Vol. 367 Issue 35, p5 

    Focuses on Discovery Networks International's effort to synchronize primetime schedules worldwide. Goal of attracting cable television advertisers on a global basis; Maximization of benefits of global promotion and reach for advertisers.

  • Discovery maps $310 mil slate.  // Hollywood Reporter -- International Edition;4/3/2001, Vol. 367 Issue 35, p5 

    Focuses on United States-based Discovery Networks US's investment of millions of dollars in cable television programming for the 2001-2002 season across all of its networks. Projected advertising sales; Concerns raised about broadcast networks' plan to use more reality programming;...

  • Marketing Drive for Tune-In. Whitney, Daisy // Television Week;10/3/2005, Vol. 24 Issue 40, p3 

    Reports on the plan of cable network Discovery Channel to launch its tune-in advertising campaign for its series-based programming strategy in October 2005. Theme of the campaign; Television programs to be advertised; Aim of the campaign.

  • Fun is Not a Drain on the Brain. Myers, Lindsey; Janoff, Barry // Brandweek;7/14/2003, Vol. 44 Issue 27, p33 

    Focuses on the television advertisements promoting Discovery Channel cable television network. Message of the campaign; Description of each advertisements.

  • Discovery Offers High-Definition Channel. Neel, K.C.; Lee, Will // Cable World (10427228);4/22/2002, Vol. 14 Issue 16, p10 

    Reports on the plans of Discovery Communications to launch a 24-hour, advertisement-supported network shown in high definition (HD) in June 2002. Information on the programming structure of Discovery HD Theater; Outlook of U.S. cable operators for the plans; Doubts on the revenue viability of...

  • Smash Scores Discovery Task. Gianatasio, David // Adweek New England Edition;07/19/99, Vol. 36 Issue 29, p3 

    Announces that Smash Advertising has been chosen by Discovery Networks for a national multimedia campaign to help launch cable television channel Discovery Health and a companion Web site. Creative chores to be handled by Smash; Project on which Smash and Discovery first worked together;...

  • Last-Minute Xmas Shopping at Discovery Nets. Lafayette, Jon // Cable World (10427228);12/9/2002, Vol. 14 Issue 46, p32 

    Focuses on Christmas shopping at cable television network Discovery Networks in 2002. Worth of advertising sales; Increase in the advertising volume of the network.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics