"Statistics: For the Rest of Us"

Collins, Robert H.; Schibrowsky, John A.
March 1990
Journal of Personal Selling & Sales Management;Spring90, Vol. 10 Issue 2, p83
Academic Journal
The article presents information about various computerized statistical packages, which are suitable for sales and marketing applications. Three statistical packages stand out as particularly popular for sales and marketing applications; SPSS, BMDP, and SAS. SPSS Inc. has recently introduced a new product line for the Macintosh, which will help solve the shortage of suitable statistical software for this important microcomputer platform. The release of this product has been long awaited, and will complement SPSS's existing family of statistical and presentation products for mainframes and minicomputers. SPSS for the Macintosh contains the full functionality of SPSS, including many statistical procedures not available in SPSS/PC+. There are no limitations on the number of variables or amount of memory, except those imposed by the user's hardware. Any full function statistical package is necessarily complex, and requires a large investment of time to learn how to get the most from the software. The user of SPSS for the Macintosh can also count on all of the full support services, which loyal users of SPSS's other products have come to expect, and appreciate.


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