TITLE

Leaders in Sales Management: Dr. Blair Stephenson, Director of Strategic Market Development for Mary Kay Cosmetics

AUTHOR(S)
Seitz, Victoria A.
PUB. DATE
January 1991
SOURCE
Journal of Personal Selling & Sales Management;Winter91, Vol. 11 Issue 1, p81
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
From 1982 to 1985, the direct selling sector of our economy slumped badly. Most direct selling companies searched for traditional solutions to this dilemma, such as slicker promotions, better recruiting, and so forth. One company, Mary Kay Cosmetics, stood out by pioneering a miniature revolution in direct sales. In particular, one individual became a key player in guiding and directing this revolution � Dr. Blair Stephenson.
ACCESSION #
6652873

 

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