Mastering Inquiries and Sales Leads

Collins, Robert H.
June 1989
Journal of Personal Selling & Sales Management;Summer89, Vol. 9 Issue 2, p73
Academic Journal
The paperwork and record keeping required in many sales situations needs to be organized. If not, then valuable selling time is wasted. In days of old, the box of 3" � 5" cards was a possible solution. With the growing use of The Macintosh in the business community, Market Master II+ represents a feasible alternative. If your sales and marketing operation requires the management of a large number of inquiries and sales leads, Market Master II+ is worth serious consideration. It is especially appropriate in situations where inquiries and sales leads come from a variety of different sources, and arrive in a more or less continuous flow. If all of your sales leads come from a single annual trade show, or you deal mostly with established customers, then there are more suitable alternatives. But, for the task it is designed for, this is an excellent piece of software.


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