TITLE

Leaders in Selling & Sales Management: The Sales Executives Club of New York

AUTHOR(S)
Chasin, Joseph; Simpson, Edwin K.
PUB. DATE
May 1987
SOURCE
Journal of Personal Selling & Sales Management;May87, Vol. 7 Issue 1, p53
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the Sales Executives Club of New York that believes that its function is to help its members to become more knowledgeable about the sales profession, assist them in finding solutions to sales issues and problems, and to encourage them to stay competitive since today's marketing strategies are increasingly requiring faster implementation time. The Club was founded in 1932 by Thomas J. Watson, then president of IBM. Watson proposed the formation of a club or association that could serve as a nucleus and source for the development of better selling methods and for the establishment of selling as a profession with sound underlying fundamental principles. In its approach to the public, the Club engages in extensive public relations activities, sending out assorted public relations releases to local media, supplying guest speakers for television talk shows and having its members speak at college and high school career sessions. The Club publishes "The Sales Executive," a monthly magazine that it affectionately identifies as a "news magazine of sales, marketing, and management".
ACCESSION #
6652114

 

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