June 2001
FoodService Director;6/15/2001, Vol. 14 Issue 6, p12
Trade Publication
Reports that sub sandwiches are the most popular branded food in convenience stores according to a survey of convenience store operators in the U.S. Number of employees added by operators to handle their branded fast-food programs; Ranking of Taco Bell and Chester Fried Chicken in the survey.


Related Articles

  • Taco Bell aims to inspire holiday feeding frenzy with plush Chihuahuas. Howard, Theresa // Brandweek;09/14/98, Vol. 39 Issue 34, p4 

    Reports on Taco Bell Corp.'s in-store promotional effort offering toy Chihuahuas to restaurant patrons in the United States. Licensing deals involving the toys; Trend toward the use of toys in fast food restaurant promotions.

  • Taco Bell tests more upscale Border outlet. McDowell, Bill; Gleason, Mark // Advertising Age;2/24/1997, Vol. 68 Issue 8, p4 

    Tells of Taco Bell's experimentation with the opening of a Border Bell restaurant in Mountain View, California. The quick-service restaurant as touting freshness and a more upscale menu; Border's debut as consistent with an internal mandate; Proposal for Project Gold, an effort to develop...

  • Taco Bell looks to ignite interest in new Doritos Locos Taco flavor.  // Nation's Restaurant News;7/8/2013, Vol. 47 Issue 13, p8 

    The article focuses on the new flavors added in the Doritos Locos Tacos line of the fast food restaurant Taco Bell Corp.

  • In breakfast wars, Taco Bell's boldmarketing pays off with big sales. Morrison, Maureen // Advertising Age;7/28/2014, Vol. 85 Issue 16, p6 

    The article reports on the success achieved by the breakfast menu launched by Yum Brands-owned Taco Bell, which was targeted to win some customers of Golden Archers' McDonald's.

  • Taco Bell: Still on innovation's cutting edge. Howard, Theresa // Nation's Restaurant News;9/19/94, Vol. 28 Issue 37, p120 

    Features Taco Bell and its use of technological innovations. Inclusion in the science-fiction futuristic film `Demolition Man'; Reengineering of the company's operations; Utilization of computers, software, high-technology kitchen equipment; Testing of a fully automated taco maker; Focus on...

  • Fast-food outlets aim for Quarter's fringe. McCulley, Russell // New Orleans CityBusiness (1994 to 2008);09/21/98, Vol. 19 Issue 12, p1 

    Reports on New Orleans, Louisiana-based developer Oak Ridge Park LLC's application for a conditional permit to allow fastfood restaurants, Taco Bell and Kentucky Fried Chicken to open outlets in the ground floor of a building it owns. Pre-requisites for the effectiveness of the conditional...

  • Del Taco Gains on Troubled Rival. Schaben, Susan // Orange County Business Journal;01/29/2001, Vol. 24 Issue 5, p1 

    Compares same-store sales of Taco Bell Corp. and Del Taco Inc. in California. Negative publicity with the Taco Bell name; Del Taco's share of the Los Angeles market for Mexican fast food; Increased sales of Del Taco due to expanded television advertising in 2000; Fund established by Taco Bell...

  • Taco Bell tolls for Blockbuster Video deal.  // Nation's Restaurant News;9/12/94, Vol. 28 Issue 36, p12 

    Reports on Taco Bell Corp.'s marketing campaign that allows customers to earn a video rental coupon from Blockbuster Entertainment Corporation. Effective dates for the campaign.

  • Taco Bell's Hispanic strategy. Kramer, Louise // Advertising Age;10/20/1997, Vol. 68 Issue 42, p12 

    Focuses on how fast-food restaurant Taco Bell is beginning an advertising campaign directed toward the Hispanic community. The question of why would Hispanic consumers be interested in Mexican fast food; The amount of money Taco Bell is spending on the campaign.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics