TITLE

SWOT Analysis

PUB. DATE
September 2011
SOURCE
Columbia Sportswear Company SWOT Analysis;Sep2011, p1
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Article
ABSTRACT
A business analysis of Columbia Sportswear Company, which is engaged in the design, sourcing, marketing and distribution of sportswear, is provided, focusing on the strengths, weaknesses, opportunities and threats (SWOT) faced by the company. Strengths include diversified business operations. Its weakness is overdependence on independent factories and contractors. Opportunities for improvement include growing market for its brand Sorel. Threats to the company include intense competition.
ACCESSION #
66468309

Tags: COLUMBIA Sportswear Co.;  SWOT analysis;  SPORTING goods industry;  DIVERSIFICATION in industry;  COMPETITION (Economics)

 

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