TITLE

WHAT IT TAKES TO SUCCEED: Selling nutrition to kids

AUTHOR(S)
Murray, Joan
PUB. DATE
December 2001
SOURCE
FoodService Director;12/15/2001, Vol. 14 Issue 12, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the emerging concept of using the principles of marketing to effect health behaviors among children in the U.S.. Factors to consider in selling nutrition to children; Importance of the fun factor for the success of nutrition/health education promotion aimed at children; Range of venues used by the California 5-A Day health promotion to reinforce its message.
ACCESSION #
6646511

 

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