What's in a Logo?

October 2011
Business Today;10/2/2011, Vol. 20 Issue 20, p22
The article explores on what some India-based companies have achieved from changing its logo. Logo changes are done as part of a rebranding exercise of companies. A logo change in STAR helps to regain its top position among Hindi general entertainment channels (GEC) as people build trust into visual images. Says Lulu Raghavan, country director of Landor Associates, says that people will understand the rebranding and logo change on Zee overtime.


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