TITLE

Saturn uses flashy trim to make youngsters keep an eye on Ion

AUTHOR(S)
Kranz, Rick
PUB. DATE
April 2002
SOURCE
Automotive News;4/22/2002, Vol. 76 Issue 5980, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing strategy of the Saturn Ion automobile from General Motors Corp. in the U.S. Target consumers of the company; Features of the car; Car brands seeking younger customers.
ACCESSION #
6641134

 

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