TITLE

Pischetsrieder's first job is to align VW brands

AUTHOR(S)
Weernink, Wim Oude
PUB. DATE
April 2002
SOURCE
Automotive News;4/22/2002, Vol. 76 Issue 5980, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the challenges of Bernd Pischetsrieder as chief executive officer of Volkswagen AG in Frankfurt, Germany. Coordination of car divisions of the company; Struggle of the development of brand strategies for the company's divisions; Figures of the worldwide sales of Volkswagen AG.
ACCESSION #
6641121

 

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