Pischetsrieder's first job is to align VW brands

Weernink, Wim Oude
April 2002
Automotive News;4/22/2002, Vol. 76 Issue 5980, p8
Trade Publication
Reports on the challenges of Bernd Pischetsrieder as chief executive officer of Volkswagen AG in Frankfurt, Germany. Coordination of car divisions of the company; Struggle of the development of brand strategies for the company's divisions; Figures of the worldwide sales of Volkswagen AG.


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