GMAC gifts may sour Power survey

Guilford, Dave
April 2002
Automotive News;4/22/2002, Vol. 76 Issue 5980, p4
Trade Publication
Reports on the concerns of consulting firm J.D. Power and Associates on the move of General Motors Acceptance Corp. (GMAC) regarding the incentives given to the dealers of GMAC in Detroit, Michigan. Effects of the offer of gifts of GMAC to dealers on the consulting firm's survey; Monitor of the survey results; Intention of the credit company on the incentive rewards.


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