TITLE

Ford Credit pulls back to mind basics

AUTHOR(S)
Connelly, Mary; Henry, Jim
PUB. DATE
April 2002
SOURCE
Automotive News;4/22/2002, Vol. 76 Issue 5980, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the initiative of Ford Motor Credit Co. Chief Operating Officer Greg Smith to create high vehicle loyalty among retailer loan customers in the U.S. Characterization of Smith's leadership style; Changes of the loan portfolio of the Ford division; Closure of subprime subsidiary Fairlane Credit LLC.
ACCESSION #
6641109

 

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