Back to the future

Connelly, Mary
April 2002
Automotive News;4/22/2002, Vol. 76 Issue 5980, p1
Trade Publication
Reports on the marketing strategy of chief of North American sales and service Jim O'Connor of Ford Motor Co. in the U.S. Departure of Lincoln from Ford Motor's Premier Automotive Group; Return of Lincoln to its traditional luxury maker position; Elimination of the price and position overlap among Ford, Lincoln and Mercury vehicles. INSET: New roles for Ford leaders.


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