TITLE

Not cars, not rugs: Sealy ads tout bedding

AUTHOR(S)
Perry, David
PUB. DATE
May 2002
SOURCE
Furniture/Today;5/6/2002, Vol. 26 Issue 34, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the national television advertisement campaign of Sealy bedding company in the U.S. Emphasis of the 'made for sleep' ideal in products; Description of the advertisement; Introduction of point-of-sale package.
ACCESSION #
6637671

 

Share

Other Topics