TITLE

Developing strategic alliance referrals--hard, but WOW!

AUTHOR(S)
Gitomer, Jeffrey
PUB. DATE
April 2002
SOURCE
Warsaw Business Journal;4/29/2002, Vol. 8 Issue 17, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents questions and answers advisory on developing strategic alliance referrals. Benefits of strategic alliance referrals; Types of alliance to look for; Same type of business alliance.
ACCESSION #
6636352

 

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