A recipe for success in worksite marketing

Sher, Harlan S.
May 2002
Employee Benefit News;May2002, Vol. 16 Issue 6, p17
Focuses on the distribution of insurance products through payroll deductions at the worksite. Impact of the increased pressure by employers to pay for their employees' benefits on corporate budget; Increased interest in voluntary benefits by insurance carriers; Problems faced by insurance carriers in marketing their products.


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