Social Science

September 2011
Multichannel News;9/5/2011, Vol. 32 Issue 33, p14
The article focuses on how cable networks and media companies adopt online social media such as Facebook and Twitter to increase their broadcast ratings. Tricia Melton of Turner Broadcasting System Inc. (TBS) says that online social networks increase general awareness among users. Radha Subramanyam of Nielsen Media Research Inc. adds that marketers are getting comfortable with the use of online social media which is the new way of conversation and media.


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