Starz Pulls Plug on Netfix Deal

September 2011
Multichannel News;9/5/2011, Vol. 32 Issue 33, p2
The article reports that Starz Entertainment LLC will terminate its distribution agreement with Netflix Inc. for streaming video through Internet when the deal expires on February 28, 2012. Chris Albrecht, president and chief executive officer (CEO) of Starz, says that the decision was a result of their strategy to protect their brand by maintaining appropriate pricing and packaging of their content. It adds that the stock of Netflix dropped 8.6% in September 2011 after Starz announcement.


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