TITLE

Targeting the Hispanic Home

PUB. DATE
September 2011
SOURCE
Multichannel News;9/19/2011, Vol. 32 Issue 35, pA6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the key Hispanic packages and strategies of the 10 largest U.S. multichannel providers. It says that Comcast Corp. offers MultiLatino Video Packages and over 600 free Spanish-language video on demand (VOD) options. It states that DirectTV Inc. with 19.4 million subscribers offers Óptimo Más, its lowest-priced package. It adds that Time Warner Cable Inc. with 9.6 million high-speed Internet subscribers offers El Paquetazo and Lo Mejor on Demand.
ACCESSION #
66337059

 

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