September 2011
Multichannel News;9/19/2011, Vol. 32 Issue 35, p10
The article offers the insights of various officials in the advertising industry during the Advanced Advertising 4.0 event at the Sentry Center in New York in September 2011 on advanced advertising in the U.S. Michael Bologna, director of emerging communications for GroupM, states that the scale in addressable advertising will start to resemble 15 million homes. Moreover, Jeff Siegel, senior vice president of worldwide advertising at Rovi Corp., relates advanced advertising.


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