September 2011
Multichannel News;9/26/2011, Vol. 32 Issue 36, p28
The article offers information on the partnerships formed by home shopping networks, such as QVC Inc., HSN Inc., and ShopNBC, with broadcast and cable networks to lure new shoppers and improve sales. According to the home shopping networks, they can provide cable networks with lifestyle-entertainment slant, billions of dollars in sales, and robust product distribution systems. Bill Brand of HSN Inc. states that they are a new means for marketing the cable network's programming.


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