'Voluntary' Food Marketing Regs Don't Curb Speech: Law Profs to Feds
- Environmental claims get second look. // Packaging Digest;Sep95, Vol. 32 Issue 13, p18
Reports on an assessment of the Federal Trade Commission's Guides for the Use of Environmental Marketing Claims. Monitoring of truthful but inconsistent claims; Guides to meanings of the most commonly used claim terminology; Needed feedback from all affected parties to reshape the guides.
- FTC stands by regs for `green' ad claims. Teinowitz, Ira // Advertising Age;10/7/1996, Vol. 67 Issue 41, p61
Discusses minor revisions to Federal Trade Commission (FTC) rules for environmental marketing claims. Its rejection of major revisions; The so-called green guide, which sets forth the rules; Examples of rules and advice contained in the green guide, including suggestions that environmental...
- Marketers must be familiar with FTC guidelines. Redmond, Jack // Inside Tucson Business;
Reports on the need for marketers to be familiar with the rules of the Federal Trade Commission of the United States. Coverage of the rules; Requirements for compliance to the rules; Details of the rules.
- Regulation has benefits, too. Karpinski, Richard // B to B;05/08/2000, Vol. 85 Issue 5, p62
Discusses the stand of the United States Federal Trade Commission regarding regulation of business-to-business (b-to-b) Internet marketing. Issuance of antitrust guidelines for collaboration among competitors; Investigation of b-to-b accounting practices; Examination of issues related to b-to-b...
- Airline & Travel News - Travel Health & Environment Watch: Janitorial Companies Get The Green-marketing Bug. // AirGuide Online.com;2/24/2014, p2
The article reports that the Federal Trade Commission's Green Guides could entice janitorial and sanitation companies to focus on environmental issues and invest more in green marketing.
- FTC green guidelines may leave marketers red-faced. Neff, Jack // Advertising Age;8/23/2010, Vol. 81 Issue 30, p1
The article examines proposed regulations by the U.S. Federal Trade Commission (FTC) governing practices in green marketing. The new standards could eliminated many existing green marketing claims and practices, as they will tighten standards for claims such as "recyclable" and "biodegradable"...
- FTC to Review its Guidance and Regulations of Online, "New Media" Advertising. // Venulex Legal Summaries;2011 Q3, Special section p1
The article explores public comments received by the U.S. Federal Trade Commission (FTC) about how its advertising guidance and regulations should be altered to mirror the changes on the online world. The FTC has been asked to permit emerging technologies to mature so that consumers can enjoy...
- FED UP. Quinton, Brian // Promo;Jan2009, Vol. 22 Issue 1, p26
The article discusses several agency rules and legislative measures which can possibly change the way the company markets, advertises, and promotes in 2009 and for the coming years in the U.S. These include the guidelines for the endorsements and testimonials out for public comment as well as...
- Privacy Rules Being Developed. Finkelstein, Brad // Origination News;Feb2011, Vol. 20 Issue 5, p19
The article focuses on the report released by the Federal Trade Commission (FTC) which addresses privacy rules in online marketing in the U.S.