TITLE

Lang set to launch sleep chain in Detroit

AUTHOR(S)
Perry, David
PUB. DATE
April 2002
SOURCE
Furniture/Today;4/29/2002, Vol. 26 Issue 33, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the launching of The Mattress Mall by the bedding retailer Phil Lang in Detroit, Michigan. Details on the opening of sixteen stores; Plans to compete against Mattress Giant; Use of marketing strategies in promoting the mall.
ACCESSION #
6629971

 

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