September 2011
LabTalk;Sep/Oct2011, Vol. 39 Issue 20C, p14
Trade Publication
The article discusses how retailers and optical laboratories try to find solutions to make online ordering system work. The main problem cited in frame-to-come or no-frame-to-come ordering is in the communication between the two parties. Also complained about is inadequate data given by retailers while retailers complain of late advice about delivery schedule or breakage. The benefits of Tracing Points as a resource, investment in remote tracers and response to customers' demands are given.


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