TITLE

Putting PR into practice

AUTHOR(S)
Molyneux, Jacqui
PUB. DATE
April 2008
SOURCE
In Practice (0263841X);Apr2008, Vol. 30 Issue 4, p222
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
No abstract available.
ACCESSION #
66280020

 

Related Articles

  • The Windows Watcher guide to smart PR. Young, Robbin // Windows Watcher;08/14/97, Vol. 7 Issue 8, p20 

    Provides a list of best public relations (PR) practices. Examination of smart PR agents on Media Map or other listing services that describe the editorial focus of the publication they're targeting; PR agents communication response; PR agents honesty and fairness; Balance between regular...

  • Complete Disclosure, You Betcha! Collins, Richard S. // Public Relations Quarterly;Spring73, Vol. 17 Issue 4, p18 

    The article presents a humorous skit on the practice of insider trading by financial public relations (PR) firms in the United States. The skit also demonstrates the role of the United States Securities and Exchange Commission in putting restrictions on insider trading by financial PR firms.

  • What we were talking about in….  // Public Relations Tactics;Jun2007, Vol. 14 Issue 6, p7 

    The article discusses topics that became history in the field of public relations (PR). It was in 1947 when someone put together the words, public relations, which was quite a trouble because people have been trying to explain what the words mean. In 1967, the press consider some unpleasant...

  • Lessons in CSR, minus the hype. Stainton, Rick // Event;Jul/Aug2007, p1 

    The author comments on internal carbon minimizing practices of several companies which they put into action for environmental and corporate social responsibility (CSR) reasons with no major expense or PR exercise required. He suggests that future environmental developments and practices should...

  • Case Study: By Putting a Premium on Collaboration--and Bolstering Content Creation--Solomon McCown Extends Its Reach. McCown, Ashley // PR News;2/3/2014, Vol. 70 Issue 5, p5 

    The article describes the case of public relations (PR) firm Solomon McCown. Topics discussed include the company's strategy of putting a premium on collaboration and bolstering content creation, several initiatives it launched that are designed to offer clients more diversity of services, and...

  • The consumer pulse on energy conservation: PR's leadership role in a values/behavior divide. Shelton, Suzanne Crofts // Public Relations Tactics;May2006, Vol. 13 Issue 5, p10 

    The article focuses on the great potential of public relations (PR) to influence energy conservation behaviors among U.S. consumers. PR professionals can lead their organizations to identify the divide between valuing energy conservation and putting that value into practice. They can pinpoint...

  • Have I got a story for you…. Blyth, Alex // PRWeek (London);4/15/2011, p23 

    The article features several members of the media, as well as public relations (PR) professionals in Great Britain and their opinions on the practice of pitching. "Closer" assistant editor Ally Oliver claims that the most common mistakes made by public relations officers (PROs) when pitching is...

  • Gideon Fideizeid: Pursuit of a job offers chance to prove you can do the job. Fidelzeid, Gideon // PRWeek (U.S. Edition);Nov2009, Vol. 12 Issue 23, p24 

    In this article, the author discusses the job prospects for the public relation (PR) professionals. He states that though the job market is not in a good condition there is still place for PR students who have the knowledge and capability to put it to best practice. According to various agency...

  • CORPORATE FINANCE'S INFORMATION ARM. Dark, Stephen // Accountancy;Apr88, Vol. 101 Issue 1136, p77 

    This article focuses on the significance of investor relations to the future success of financial public relations (PR) firms in Great Britain. In the sixties and early seventies, financial PR firms were built around largely routine press relations and tombstone advertising. Over the next...

  • PR-actical Strategies To Attract Patients. Shepard, Dennis; Weissberg, Andy // Review of Ophthalmology;Aug2001, Vol. 8 Issue 8, p23 

    Focuses on public relations (PR) in the medical practice. Means to attract patients; Enhancement of the professional image; Emphasis of PR campaigns.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics