TITLE

Ikea chucks out traditional ideas

PUB. DATE
May 2002
SOURCE
Cabinet Maker;5/3/2002, Issue 5285, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the humorous concept of the advertising campaign of furniture chain Ikea in Great Britain. Title of the campaign; Encouragement of the chain to shoppers; Space saving idea of the month.
ACCESSION #
6627265

 

Related Articles

  • IKEA takes a quirky approach to highlight 'better living'. Grant, Jules // Marketing (00253650);5/30/2002, p19 

    Reports the launching of the advertising campaign of IKEA in Great Britain. Highlight of better living; Target audience of the campaign; Portrayal of ways in utilizing space.

  • Strawberry Frog Work Stars Gay Dads for Ikea. Rountree, Kristen; Gianatasio, David // Adweek Eastern Edition;8/5/2002, Vol. 43 Issue 32, p2 

    Announces the launching of an advertising campaign by agency Strawberry Frog for Ikea in Europe. Features of the commercials; Theme of the campaign; Amount spent by the company on advertisements.

  • Strawberry Frog Work Stars Gay Dads for Ikea. Rountree, Kristen; Gianatasio, David // Adweek Western Edition;8/5/2002, Vol. 52 Issue 32, p2 

    Provides information on the advertising campaign unveiled by Ikea company in Europe in August 2002. Significance of the gay-theme of the campaign; Implications of the advertisement; Complaints against the commercial theme.

  • Why advertise to 1% of the market. Grace, Kevin Michael // Alberta Report / Newsmagazine;4/18/94, Vol. 21 Issue 18, p19 

    Claims advertising openly to homosexual consumers is an inevitable marketing ploy. Reports that Swedish trans-national furniture corporation Ikea will run ads catering explicitly to homosexuals on mainstream US television; Ikea's 12 lifestyle ads; Three reasons why companies specifically target...

  • IKEA ad focuses on gay community.  // Discount Store News;4/18/94, Vol. 33 Issue 8, p6 

    Reports on IKEA's television campaign aimed at a gay audience. Advertisement featuring of two men; Target markets.

  • Strawberry Frog Work Stars Gay Dads for Ikea. Rountree, Kristen; Gianatasio, David // Adweek Midwest Edition;8/5/2002, Vol. 43 Issue 32, p2 

    Reports on Swedish furniture chain Ikea's campaign launched in Europe in August 2002, featuring gay partners. Aim for the advertisement; Reputation of Ikea regarding its marketing efforts; Description of European advertising.

  • CLOSET EXPANSION. Dolbow, Sandra // Brandweek;03/12/2001, Vol. 42 Issue 11, p4 

    Focuses on the advertising campaign of Ikea company which expresses the benefits of its storage product. Features of the advertising campaign; Plan of the company to continue its expansion; Comments from Karen Brown, account director at Carmichael, on the campaign.

  • Home theater.  // Adweek Western Edition;07/13/98, Vol. 48 Issue 28, p26 

    Discusses Deutsch's advertising campaign for Swedish furniture maker IKEA. Customer profile research on people's shopping habits; Features of television spots emphasizing domestic preferences; Impact of the campaign.

  • Final Pitches for Ikea Business. Norton, Justin M.; McMains, Andrew // Adweek Southeast Edition;2/18/2002, Vol. 23 Issue 8, p24 

    Provides information on advertising agencies vying for the account of Ikea company. List of advertising agency being considered by the company; Estimated budget allotted for the advertising campaign; Discussion on the operations of the company.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics